Mikenna+ sam

05/30/27

falkner winery

Black background with white text reading "WEDNES.MEDIA" in a stylized font.
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Close-up view of the logo for Modelo, a beer brand, with the text 'Modelo' in large, silver letters and additional text 'SAN DIEGO' below it.
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The Design & Event Direction experience

Design & Event Direction is for couples who already have ideas—but need structure, clarity, and a strong point of view to bring everything together.

We step in early to guide decisions, refine what doesn’t belong, and lead the overall direction of the wedding so nothing feels disconnected along the way.

By the time your wedding comes together, it doesn’t feel assembled.

It feels intentional.

OUR PROCESS

  • Onboarding

    • A personalized welcome gift to begin the experience with intention

    • A custom welcome magazine to guide you through the process with clarity

    • Detailed questionnaire to define vision, priorities, expectations

    • Color coded calendar to track planning progress

    • Suite of digital resources

    • Curated Preferred Vendor List

    • Ongoing strategy calls to guide decisions as they arise

    Vendor Management

    • Review of all existing vendor contracts and planning recommendations

    • Assessment of remaining vendors and booking strategy

    • Ongoing vendor communication and logistical guidance

    • Budget oversight with payment schedule management

    • Planning advice and decision support throughout the process

    Logistics + Production Planning

    • Event timeline creation + distribution (will cross reference with Photo/Video, Hair/Make up schedule)

    • Catering logistics (layout, service flow, guest counts, BEO review)

    • Vendor schedule confirmations

  • Creative Direction

    • Detailed questionnaire to define overall theme, aesthetic and preferences

    Visual Development

    • Personalized design deck

    Design Collaboration

    • Design meeting with clients + relevant vendors

    • Coordination of stationery + printed materials

    Design Selections

    • Linens, tabletop, chairs, china

    • Lighting + draping

    • Floral design + styling

    • Cake design

    • Menu styling + suggestions

    Rentals + Styling

    • Sourcing + securing rentals

    • Rental updates based on guest count

    Layout + Styling Execution

    • Floor plan generation

    • Table layout design based on space measurements

    • Strategic placement of décor + personal items

    • Styling of final details (menus, escort cards, guest book, etc.)

  • Client Experience

    • Unlimited email communication

    • Scheduled planning calls as needed

    • Ongoing guidance and decision support

    • Final planning questionnaire and wedding preparation resources

    Guest Experience

    • Guest flow planning in collaboration with the design vision

    • Guest communication support

    Ceremony Rehearsal Experience

    • Ceremony rehearsal leadership

    • Processional staging and ceremony flow

    • Music cue review

    • Family and VIP seating coordination

    • Final ceremony logistics

    Wedding Day Leadership

    • Complete wedding day management

    • Timeline management and execution

    • Coordination of logistical vendors and collaboration with the creative production team

    • Guest management and vendor communication

    • Final styling and detail placement

    • Troubleshooting and contingency management

    • Weather contingency planning

    • Fully stocked emergency kit

    Thoughtful Finishing Touches

    • Personal item management throughout the day

    • Secure collection and safekeeping of personal belongings following the celebration

    • Gratuity distribution

    • Oversight of every final detail so nothing is left unfinished


Flat Fee for Design & Event Direction $8,000

A 25% retainer secures your date, with the remaining balance structured into installments leading up to your wedding.

Dates are reserved on a first-come basis.

Investment

Meet your planner

A woman with glasses and black wavy hair smiling at a dining table decorated with flowers, candles, and place settings in a bright room. SoCal and destination wedding planner Jasper and Lane Events.

Hello, I’m Averi.

I design and direct weddings shaped by atmosphere, emotion, and intentional form — with clear vision and strong creative leadership

Couples come to me for a clear point of view. They stay because they feel fully supported.

I listen closely. I catch what others miss. I lead every step with calm precision so you can stay present throughout the process.

My role is clear: to guide the vision, manage the complexity, and ensure everything feels cohesive, elevated, and unmistakably yours.

  • "Because of Averi, we were able to fully enjoy every moment of our wedding day.”

    “Choosing Averi was the best decision we made — she brought everything together seamlessly.  She has an incredible eye for design and created something that felt elegant, unique, and completely us. Our guests are still talking about it. Because of her, we were able to fully enjoy every moment of our wedding day.”

    -Laura + Charlie

Next Steps

If this feels like the right fit, we would be honored to begin shaping your wedding planning experience from the very first decisions through final execution.

We take on a very limited number of clients each season to ensure an exceptionally high level of detail, access, and care.

How would you like to proceed?